Distinctive brand identity and brandbook for facility management bureau Strata

Project:

Type

Brand Identity

date

Sep 2023

description

Strata's brand identity reflects innovation, humanity, and simplicity, aligning with its core values and unique attributes. Through a blend of modern aesthetics and timeless design elements, the logo, typography,color palette, and imagery collectively communicate the essence of Strata's commitment to excellence in facility management.

Credits

Client: Strata
Agency: Vangelis Project
Art director: Veronika Boglai
Project managers: Karina Alalykina
Designer: Katya Vernigorova

Brand Essence

The Brand is focused on people, their aspirations, and needs, at the intersection of which the interests of the business and its consumers converge. The style of Strata is a combination of geometric simplicity and humanity.

The presence of the square in the logo carries significant symbolism. Each side of the square represents one of Strata's key areas of activity: entertainment, education, culture, and socialization. Together, they form a unique space where each person can find what they are looking for. In addition to the main version of the logo, there is also a shortened version, which is used in social networks and some types of business documentation.